01 — HUNT LISTS
The exact references worth chasing
Not “hot models.” Specific references, why they matter, and where the value actually is — like the Lange 404.035, Zenith 97.9100, and the previous-gen Freak X at $18–20k.
The Grailtown Letter
GRAILTOWN
Advisor · Collector · Dealer
The GrailTown Letter · Private Newsletter
What I’m seeing in the watch market, from inside the showroom.
A short letter from Mike at GrailTown. No hype, no noise — just what a dealer who handles $20,000 to $200,000 & beyond actually sees, and what it means for your collection.
M
Mike — GrailTownPrivate showroom · Pearl River, NY · By appointment
Your email stays with GrailTown. Unsubscribe anytime. This list stays private, like everything else here.
$20k–$200k+The watches I handle
PrivateNever shared, ever
Showroom-firstNot recycled headlines
Pictured: Lange 1 Tourbillon “Lumen”Inside the next letter: the Double Split vs. a $400k Richard Mille — and the hunt list that goes with it.
Est. Pearl River, NY
What you’ll get
Four things. Nothing else.
Every letter is built to be useful in five minutes — whether you’re buying your first serious watch or managing a collection you plan to trade out of.
02 — FROM THE FLOOR
What’s selling, what’s sitting
What actually moved through the Pearl River showroom, what clients asked for, and what sat — so you see demand before it shows up in headlines.
03 — UNDER THE DIAL
Who really makes the movement
The Hublot that’s secretly a Zenith El Primero. The Tudor/Kenissi story. The things dealers know and don’t always tell you — told straight.
Subscribers first
04 — FIRST WORD
Pieces coming through GrailTown
Before a watch is posted publicly, the list hears about it. If you’re hunting something specific, that head start is the whole point of being on it.
Read it before you join
A taste of the letter
Tap through the recent topics. This is the format — a clear take, then the hunt list you can actually use.
The Letter · Hunt List Edition
The $400,000 Richard Mille 65-01 vs. the $60,000 Lange
I walked into a Richard Mille AD, talked 65-01 with the sales associate, and walked out genuinely impressed by the engineering. Then I kept asking one question: if the RM style isn’t for you, what gives you more for the money? Bottom line — the A. Lange & Söhne Double Split. It matches or beats the RM on chronograph engineering and crushes it on finishing, for roughly a quarter of the price pre-owned.
Hunt priority
- Lange 404.035 first — platinum, black dial, 43mm, L001.1. The collectible.
- Zenith 97.9100.9004/02.I001 — titanium, 45mm, 1/100th second.
- Freak X 2303-270/03 pre-owned — the entry point, around $18–20k.
What you won’t get
Private means private.
If you’ve dealt with GrailTown, you already know the rule: discretion first. The newsletter runs the same way.
✕
No spam
No daily blasts, no bought lists, no “just checking in” filler. When there’s nothing worth saying, you won’t hear from me.
✕
No flipping hype
No moon-shot promises and no pressure to chase whatever is spiking this week. Knowledge over hype — that’s the whole brand.
✕
Your name goes nowhere
Your email stays with GrailTown. It isn’t sold, shared, or added to anyone else’s list. Unsubscribe anytime, no hard feelings.
Why collectors join
Advisor. Collector. Dealer.
In that order, on purpose.
I sell watches that preserve wealth — and I advise on collections the way an asset manager would: liquidity, condition, and whether a piece is actually worth owning. The newsletter is that same conversation, in writing.
- Written by Mike, not a marketing team
- Grounded in real showroom deals, not press releases
- Built for buyers who value privacy and exclusivity
GrailTown — Private Showroom
21 North William Street, Suite 5 · Pearl River, NY · By appointment
Instagram @grail_town
21 North William Street, Suite 5 · Pearl River, NY · By appointment
Instagram @grail_town
Join the list
Get the next hunt list first.
The next letter goes to subscribers before anything is posted publicly. Put your email in and you’re in.
Get the letter
Your email stays with GrailTown. Unsubscribe anytime.
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